Whether it’s to boost engagement or drive traffic, social media updates can make or break a marketing campaign. Staying ahead of these changes requires constant attention and learning how to use each platform’s latest features. To help, we’ve compiled a monthly roundup of social media updates and new tools for brands.
Social media platforms are pushing user-generated content and native platform videos more than ever before. This shift favours authenticity and creativity over polished content, driving trust and credibility. For marketers, this means creating shareable visual content that resonates with audiences.
Instagram has rolled out a set of creative upgrades, including new fonts for Stories and Reels, 15 voiceover effects, and the ability to create a shared reel with friends or collaborators. These social media updates allow marketers to expand creative collaborations, build authentic brand moments, and more.
A built-in teleprompter tool is being tested inside Instagram’s Reels composer. This will enable creators to read their scripts while recording, boosting efficiency and consistency of content. For brand spokespeople, this will also be useful in reducing app switching and eliminating the need to memorize or rely on cue cards.
Private Facebook groups can now be made public to increase discovery and growth. This social media update will be especially helpful for brands with niche communities, such as a community of digital marketers or fitness enthusiasts, to attract a wider audience.
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