Breaking news is news that happens suddenly and requires immediate reporting, usually about important or urgent events. It typically disrupts regular non-news programming on TV and radio, with a distinctively branded graphic or music cue to indicate the interruption. It often involves a serious event, like a shooting or fire, that could affect the lives of many people. Breaking news stories are often updated regularly with new information.
In a breaking news story, the journalist quickly gathers information from various sources, such as eyewitness accounts, official statements and social media updates, to inform their audience. Then, they must decide how to present that information in the most compelling way possible. They must also stay calm to ensure they report the facts without getting caught up in panic and over-emotional responses themselves.
The best breaking news messengers consider the recipient’s context, history and stake in the conversation, as well as their personality, values and beliefs, to help them deliver their message in a compassionate, effective manner. They know that the delivery of the news is equally as important as the content itself.
In the business world, this means providing bad news to clients effectively, in order to achieve their desired objectives. In real estate, that might mean helping a client through a difficult situation such as a sale falling through or having to drop the asking price. It could also mean informing a client about the outcome of an inspection or appraisal, so they can make informed decisions and protect themselves from any unnecessary financial loss.
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