As social media marketers, keeping on top of new trends and changes is essential for growth. Whether it’s a platform’s algorithm shift or a new content format, these updates offer new opportunities to engage and connect with audiences.
Updates with a call to action or link to your website or product are a great way to drive engagement and conversions. Make sure your call to action is clear and concise, using a short, relatable sentence or question with a striking visual to grab audience attention. Including a variety of emoji in your post can also add personality and boost engagement.
While it may be tempting to use your social channels as a promotional tool, remember that it’s important to provide value for your audience. If your content is useful, entertaining or informative, it’ll reach a much wider audience than just self-promotional posts. The 80/20 rule is a good guideline to follow: 80% of your posts should be valuable to your audience, and only 20% can promote your products or services.
Sometimes (ok, a lot of the time), people will post negative reviews about your product or service on social media. When this happens, it’s important to respond quickly and politely to diffuse the situation and show your audience that you care about their concerns. You can also use this opportunity to highlight the positive aspects of your company or products.
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